Mahindra Sets New Record in September 2025: Highest-Ever Monthly SUV Sales, Total Auto Sales Cross 100,000

Mahindra & Mahindra Ltd. closed September 2025 with landmark numbers that underscore both product strength and favorable market conditions. The company recorded total auto sales of 100,298 units, including exports, a 16 percent year-on-year rise. Within that headline, Mahindra achieved its highest-ever monthly domestic passenger-vehicle (SUV) sales at 56,233 units, surpassing the previous record of 54,504 units set in October 2024. Total utility vehicle (UV) sales, including exports, reached 58,714 units, reflecting robust demand across domestic and overseas markets.

The company attributes this performance to a confluence of factors: the GST 2.0 reforms that streamlined taxation and improved affordability, the earlier onset of the festive window (with Navratri falling in September this year versus October last year), and pent-up demand that translated quickly into dealer retails.

Headline Performance: Records and Growth at a Glance

• Total auto sales (incl. exports): 100,298 units, +16% YoY
• Domestic SUV sales: 56,233 units, all-time monthly record
• Total UV sales (incl. exports): 58,714 units
• Dealer retail momentum (first nine days of Navratri): SUV retails +60% YoY, CV retails +70% YoY

From a strategic perspective, two takeaways stand out. First, Mahindra has turned festive readiness into tangible throughput, translating showroom interest into bookings and deliveries. Second, performance is broad-based: while SUVs continue to anchor the brand’s identity, commercial vehicles (CVs) also benefited from the demand upswing, contributing to the overall 16 percent growth in total vehicles.

Quick Summary

SUVs in the Lead: A Reinforced Core

Mahindra’s September print confirms that SUVs remain the brand’s core growth engine. The 56,233 domestic SUV figure resets the company’s monthly ceiling, eclipsing the earlier high of 54,504 units in October 2024. Strong recognition for Mahindra’s SUV lineup spanning urban, adventure, and family use cases has translated into both high test-drive conversion and repeat consideration in key metros and Tier-2 markets.

Several product-market dynamics help explain the sustained SUV traction:

• Segment breadth: Coverage across sub-compact to full-size body-on-frame and monocoque offerings appeals to varied budgets and needs.
• Feature richness: Safety tech, infotainment, and connected features continue to be decisive in a crowded field.
• Powertrain choices: A mix of diesel and petrol options (and automatic/manual variants) lowers the friction for buyers with different usage patterns.

Commercial and Export Momentum: Rounding Out the Growth

While SUVs take the headlines, Mahindra’s broader portfolio also fired. Commercial vehicles benefited from festive logistics and improving economic activity, as reflected in the 70 percent YoY rise in CV dealer retails during the first nine days of Navratri. On the international front, the company’s 58,714 UV sales (including exports) underscore healthy pull in select overseas markets, with exports reinforcing plant utilization and smoothing domestic cyclicality.

Demand Drivers: GST 2.0 and Festive Timing

Two macro demand drivers stood out in September:

1. GST 2.0 Impact:
   Streamlined taxation improved price transparency and on-road affordability, reducing purchase hesitancy. For many buyers especially first-time owners clearer total cost of ownership and predictable pricing can be decisive.
2. Festive Calendar Shift:
   With Navratri arriving in September this year (vs October last year), the industry’s biggest buying window effectively started earlier. Mahindra reports over 60% YoY growth in SUV retails and over 70% YoY growth in CV retails during the first nine days of Navratri an indicator of both channel readiness and latent demand being activated by offers and finance tie-ups.

Operations and Logistics: Managing the Surge

The rapid escalation in festive demand created temporary constraints on trailer availability, a practical bottleneck when dispatch volumes spike. Mahindra notes that it is working to improve dispatches to its dealer network within these constraints. In practice, this typically involves staggered rollout plans, priority routing for high-velocity trims, and close coordination with logistics partners to maintain delivery timelines.

What It Means for Buyers

For customers evaluating a purchase in the festive quarter, the September momentum suggests:

• Better variant availability across popular trims and colors, though specific configurations may have longer waiting due to high demand.
• Financing partnerships and seasonal offers that can meaningfully reduce up-front outlay or add value via extended warranties and service packs.
• Faster deliveries for in-stock vehicles as dispatch flows normalize and logistics capacity catches up through October and November.

Leadership Commentary

Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division, highlighted that in September the company achieved SUV sales of 56,233 units (up 10% YoY) and total vehicle sales of 100,298 units (up 16% YoY). He also credited GST 2.0 and pent-up demand for the strong first-nine-day Navratri retails in both SUVs and CVs, while acknowledging the trailer availability constraint during the surge and the ongoing efforts to ramp dispatches to dealerships.

Outlook: Sustaining Momentum Through the Festive Peak

With October and November traditionally representing the apex of India’s automotive buying season, Mahindra’s priorities will likely include:

1. Supply continuity for top-selling SUV trims to avoid lost bookings.
2. Offer parity versus rivals through calibrated consumer schemes and financing.
3. Export cadence to maintain steady production while domestic flows fluctuate.
4. Logistics scaling to relieve temporary bottlenecks and ensure promised delivery windows.

If these levers remain aligned, Mahindra is well-positioned to carry its September strength into the rest of the festive quarter.

FAQs

1) What were Mahindra’s total auto sales in September 2025?

Mahindra sold 100,298 vehicles including exports, a 16 percent year-on-year increase.

2) Did Mahindra set an SUV record?

Yes. Domestic SUV sales reached 56,233 units, the highest monthly figure yet, surpassing the previous record of 54,504 units in October 2024.

3) How did utility vehicle sales perform overall?

Total UV sales, including exports, were 58,714 units, reflecting strength in both domestic and international markets.

4) What boosted demand this month?

Mahindra cites GST 2.0 reforms, earlier festive timing, and pent-up demand that converted quickly into dealer retails.

5) How strong were festive retails?

During the first nine days of Navratri, dealer-reported retails were up over 60% in SUVs and over 70% in CVs year on year.

6) Were there any operational constraints?

Yes. A surge in demand led to temporary trailer availability constraints, and Mahindra is ramping dispatches to dealers accordingly.

7) What should buyers expect in October–November?

Expect strong availability on mainstream trims, seasonal offers, and gradually normalizing delivery timelines as logistics scale up.

Official Site

Explore models, prices, brochures, and nearby dealerships at the Mahindra Auto – Official Website

Conclusion

September 2025 was a milestone month for Mahindra. Record-breaking domestic SUV sales of 56,233 units, combined with total auto sales of 100,298 units, point to a brand capitalizing on policy tailwinds, festive timing, and portfolio strength. With retail momentum evident in the early Navratri numbers and operations geared to address short-term logistics constraints, Mahindra enters the festive peak with robust demand, strong channel health, and an opportunity to extend its gains through the quarter.

For More Information Click HERE